Despite the surge of new social media platforms, Facebook continues to be a powerhouse in 2024. With a staggering user base exceeding 3 billion, it remains a vital tool for businesses, marketers, and individuals looking to engage a broad and diverse audience.
Overview of Facebook’s Presence
- Dominance in the Social Media Landscape: Facebook holds the top spot as the most-used social platform globally in 2024, boasting over 3 billion active users.
- Mobile App Usage: It’s the third most-used app on mobile devices, trailing only WhatsApp and YouTube.
- Time Spent on Facebook: Users spend an average of 19 hours and 47 minutes per month on the Facebook Android app, ranking it third in terms of time spent after TikTok and YouTube.
- Daily Engagement: About 64.1% of Facebook’s Android users access the app daily.
- Website Traffic: Facebook ranks as the third most visited website in the United States, with approximately 2.90 billion monthly visits as of April 2024.
- Mobile vs. Desktop Usage: Among U.S. visitors, 50.07% access Facebook via mobile, while 49.93% use a desktop.
- Session Duration: Globally, users spend an average of 3 minutes and 42 seconds per session on Facebook.
- Search Popularity: Facebook is the second most searched query worldwide, with a search volume of 584.9 million.
- App Downloads: In the U.S., Facebook is the fourth most downloaded social networking app, following Threads, WhatsApp, and Telegram.
Facebook’s Corporate Background
- Founding: Facebook was created in 2004 by Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes.
- Evolution: Initially launched as ‘TheFacebook’ on February 4, 2004, it rebranded to simply ‘Facebook’ in August 2005.
- Leadership: Mark Zuckerberg continues to lead as CEO.
- Headquarters: Facebook is based in Menlo Park, California.
- Workforce: As of 2024, Facebook employs 69,329 people, a 10% decrease from the previous year.
Facebook’s Financial Snapshot
- Market Value: Meta, Facebook’s parent company, has a market cap of $562.19 billion as of May 2024.
- Revenue Growth: Meta reported $36.46 billion in revenue for Q1 2024, marking a 27% year-over-year increase.
- Profitability: The company’s net income for Q1 2024 was $12.37 billion, a remarkable 117% increase from Q1 2023.
Facebook’s User Demographics and Trends
- Daily Activity: In 2023, Facebook averaged 2.11 billion daily active users.
- Monthly Users: The platform has around 3.07 billion monthly active users (MAUs).
- Global Reach: This user base represents 37.7% of the world’s population and 57% of all internet users.
- User Growth: Facebook experienced a 3.4% increase in MAUs from April 2023 to April 2024.
- Internet Penetration: Over two-thirds of global internet users visit Facebook at least once a month.
- Language Diversity: English is the most common language among users (53.8%), followed by Spanish (14.9%) and Hindi (8.5%).
- U.S. Usage: Approximately 70% of U.S. adults have used Facebook, making it second only to YouTube.
- Teen Engagement: One-third of U.S. teens aged 13-17 use Facebook, down from 71% in 2014-2015.
- Gender Distribution: In 2024, 56.8% of Facebook users are male.
Geographic Distribution of Facebook Users
- Regional Users: The Asia Pacific region leads with 1.37 billion MAUs, the largest segment of Facebook’s user base.
- Significant Markets: Europe and the U.S. & Canada are the next largest user groups.
- Top Countries by User Numbers:
- India: 369.9 million
- U.S.: 186.4 million
- Indonesia: 135.1 million
- Brazil: 114.2 million
- Mexico: 93.3 million
Facebook’s Advertising Power
- Ad Reach: Advertisers can target 2.24 billion users on Facebook in 2024, accounting for 41.3% of all internet users and 27.7% of the global population.
- Brand Engagement: 53.8% of active users follow or research brands and products on Facebook, placing it second to Instagram (62.7%) and ahead of TikTok (47.4%).
- Key Demographics: Males aged 25-34 constitute the largest segment of Facebook’s advertising audience (18.4%), followed by those aged 18-24 (13.5%).
- Ad Impressions: Meta’s Family of Apps, including Facebook, saw a 28% year-over-year increase in ad impressions in 2023.
User Activities on Facebook
- Messaging: 72.6% of active users use Facebook to message friends and family.
- Content Sharing: 63.2% of users regularly post or share photos and videos.
- News Consumption: Nearly 60% of users turn to Facebook to stay updated on news and current events.
- News Source: Facebook is the primary news source for 30% of Americans, making it the most popular social media platform for news.
Content and Engagement on Facebook
- Content Types: Link posts dominate Facebook content at 44.5%, followed by photo posts (33.4%) and video posts (18.9%).
- Engagement Rates: Photo posts have the highest engagement rate at 0.35%, followed by video posts (0.23%) and album posts (0.22%).
Top Facebook Pages
- Most Followed Pages:
- Facebook App: 188 million followers
- Cristiano Ronaldo: 168 million followers
- Samsung: 161 million followers
- Mr. Bean: 140 million followers
- 5-Minute Crafts: 126 million followers
- Shakira: 124 million followers
- Real Madrid C.F.: 121 million followers
- CGTN: 121 million followers
- Will Smith: 116 million followers
- Lionel Messi: 116 million followers
Final Thoughts
Despite what critics might say, Facebook’s relevance in 2024 is undeniable. With its vast reach, diverse user base, and strong advertising potential, Facebook remains a cornerstone for any social media strategy. By understanding these statistics and trends, you can leverage Facebook’s power to drive engagement, awareness, and growth for your brand. Follow Teamgo for more.
